Bitnovo: A Decade Breaking Barriers and Making Crypto for Everyone

Tiempo de lectura: 2 minutos

Ten years might sound like a lot, but they’ve flown by. Since 2015, at Bitnovo we’ve been working with a single goal: to democratize access to and use of cryptocurrencies while keeping you in full control of your assets. We haven’t just watched the crypto world grow — we’ve been part of it. And today, on our tenth anniversary, we’re celebrating with a game-changing launch for Bitnovo users: our new marketplace.

We know how frustrating it can be for many to enter the crypto universe. The technical barriers, the complex processes, the feeling of being in unfamiliar territory with no one to help — all of that has held too many people back. At Bitnovo, we’ve spent this decade tearing those walls down. We’ve built an ecosystem where buying, selling, and most importantly, using your crypto doesn’t require a blockchain degree or endless tutorials.

User buying a digital gift card with Bitcoin on Bitnovo’s marketplace platform
User buying a digital gift card with Bitcoin on Bitnovo’s marketplace platform

As Javier Castro-Acuña, our Head of Crypto & Web3, says: “We’re celebrating these 10 years by doing what we’ve always done — giving real tools so more people can use crypto freely and easily.” And that’s exactly what we’ve achieved.

Crypto isn’t just for storing. It’s for real life.

Bitnovo’s marketplace isn’t just a new feature — it’s a clear statement of intent. Now your crypto has a real purpose. From your Bitnovo.com dashboard, in just seconds, you can use it to buy gift cards and specialized products from big brands like Carrefour, Ikea, Repsol, Foot Locker or El Corte Inglés — and earn cashback while you’re at it. No tricky conversions, no extra accounts, and most importantly, you stay in full control of your crypto. Self-custody is non-negotiable.

10 years in the game — and we’re just getting started

Ten years speak for themselves. We were pioneers in enabling crypto purchases with cash across 40,000+ physical locations like Carrefour or El Corte Inglés. And today, we’re still a European leader in noncustodial crypto solutions. With a regulated presence across Europe, we’ve proven day after day that crypto can be easy, helpful, and secure.

Top brands you can buy with crypto on Bitnovo

With this launch, Bitnovo doubles down on its mission to remove barriers, give people freedom, and help more users discover the real value and everyday utility of crypto.

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