In a new step toward integrating cryptocurrencies into everyday life, Bitnovo, a leading crypto platform based in Valencia with over 10 years of experience, announces its partnership with Joyería SergeLL, a Spanish brand renowned for its contemporary design and signature pieces.
Starting today, fine jewelry lovers can purchase their favorite pieces using Bitcoin (BTC), Ethereum (ETH), and other cryptocurrencies.
This collaboration is not just a new way to pay—it’s an evolution in the shopping experience. As Joyería SergeLL states with their brand motto: “The concept has changed.”
A new language for contemporary luxury
Joyería SergeLL offers an exclusive selection of jewelry for men and modern, innovative designs for women.
Their proposal, aimed at those who value authenticity and detail, now finds in Bitnovo a technological ally that helps expand that experience to more corners of the world.
Thanks to Bitnovo Pay, the customer selects their jewel and pays with crypto, and SergeLL instantly receives the amount in euros—frictionless and without intermediaries.
“For us, every jewel tells a story. Now, thanks to Bitnovo, that story can also be written in a language that represents freedom, innovation, and the future of payments.”
— Sergio LL., Designer and Founder of Joyería SergeLL
How does Bitnovo Pay work?
Bitnovo Pay is an innovative payment gateway with over three years in the market and hundreds of satisfied clients across Europe. It allows any business to accept cryptocurrencies quickly, securely, and easily.
This innovative system allows instant generation of payment links in the chosen currency, which can be easily shared with customers via email, QR code, or WhatsApp.
In this way, businesses can offer instant transactions in multiple cryptocurrencies, ensuring their users a seamless and secure experience.
Once the transaction is completed, Bitnovo Pay automatically converts the funds into euros or the selected cryptocurrency, which is the most competitive fee in the market.
The platform’s cutting-edge technology validates payments without blockchain network delays.
More than just a transaction
This partnership goes beyond crypto payments: it represents a shared commitment to transform the way people access luxury without losing the artisanal essence or personalized service that defines Joyería SergeLL.
Both brands firmly believe that technology doesn’t replace art—it complements it.
This collaboration aims to connect generations, tastes, and lifestyles in a new way of understanding value.
About Joyería SergeLL
Founded by Sergio L.L., certified gemologist and jewelry designer, Joyería SergeLL is a jewelry house that breaks the mold.
With original designs, custom wedding rings, and a vision where authenticity trumps convention, it has become a benchmark for innovation across Europe.
About Bitnovo
Bitnovo is a leading European platform with over 10 years of experience in crypto payment solutions and adoption across all industries. Regulated by the Bank of Spain, France, and the Netherlands.
