{"id":10709,"date":"2023-07-22T09:49:54","date_gmt":"2023-07-22T09:49:54","guid":{"rendered":"https:\/\/www.bitnovo.com\/blog\/?p=10709"},"modified":"2025-09-10T15:22:53","modified_gmt":"2025-09-10T15:22:53","slug":"what-is-bat","status":"publish","type":"post","link":"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat","title":{"rendered":"What is BAT (Basic Attention Token)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#history_of_bat\" >History of BAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#how_does_basic_attention_token_work\" >How does Basic Attention Token work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#bat_wallet\" >BAT wallet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#bat_mining\" >BAT Mining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#price_of_bat\" >Price of BAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#bat_vs_tron\" >BAT VS TRON<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-bat\/#where_to_buy_bat\" >Where to buy BAT?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Internet advertising continues to grow. However, it is an industry rich in intermediaries, dominated by two main actors (Facebook and Google) and often with inaccurate data.<\/p>\n<p>As it could not be otherwis, the<strong>\u00a0blockchain technology\u00a0<\/strong>has also reached this sector and has found a solution. To understand it is essential to know what is the<b>\u00a0Basic Attention Token (BAT).<\/b><\/p>\n<p>The BAT ecosystem has many benefits and objectives. These include:<strong>\u00a0avoid abuse of users by advertisers via the Internet<\/strong>. If you want to know this token thoroughly, you are in the right place.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"history_of_bat\"><\/span>History of BAT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The creator of the BAT token,\u00a0<strong>Brendan Eich<\/strong>\u00a0(Javascript creator and co-founder of Mozilla web browser) designed it with the aim of combating fraud and opacity in the digital advertising sector. This token is transferred among the publishers of a website, advertisers and users in a win-to-win relationship. The Basic Attention Token<b>\u00a0is a<\/b><a href=\"https:\/\/www.bitnovo.com\/blog\/en\/security-token-and-utility-token-whats-the-difference\/\">\u00a0<b>utility token<\/b><\/a><b>\u00a0to account for the value of the user\u2019s attention.<\/b><\/p>\n<p>The Basic Attention Token (BAT) is a token designed to be used in advertising and digital marketing. This token, based on Ethereum\u2019s smart contracts and blockchain,<b>\u00a0improves the efficiency of digital advertising<\/b>\u00a0because it allows to measure, trace, reward and sell the attention of the user.<\/p>\n<p>Bat conducted a network study where it concluded that on average,\u00a0<strong>users spend 50% of mobile data on ads that appear on the web<\/strong>. Thanks to this study BAT decided to create a system where\u00a0<strong>advertisers and users can benefit in the same way<\/strong><b>.<\/b><\/p>\n<p><b>How do they make it possible?<\/b><\/p>\n<ol>\n<li>On the one hand, users surf the Internet quickly and privately, display less advertising and receive a reward for their attention.<\/li>\n<li>On the other hand, publishers also benefit from the benefits of BAT because it allows them to recover lost income with the traditional system full of bots and intermediaries.<\/li>\n<li>Advertisers end up receiving more accurate information about their advertising campaigns, allowing them to better target their messages and be more effective.<\/li>\n<\/ol>\n<div id=\"image_657961701\" class=\"img has-hover x md-x lg-x y md-y lg-y\">\n<div class=\"img-inner dark\"><img fetchpriority=\"high\" decoding=\"async\" class=\"attachment-large size-large ls-is-cached lazyloaded smush-detected-img smush-image-2\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02-300x205.jpg 300w\" alt=\"que es bat Bitnovo\" width=\"768\" height=\"526\" data-srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02-300x205.jpg 300w\" data-src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2020\/11\/202011-fila-09-que-es-bat-02.jpg\" data-sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n<\/div>\n<p>BAT scheme of operation.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how_does_basic_attention_token_work\"><\/span><b>How does Basic Attention Token work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basic Attention Token or also known as Bat is a cryptocurrency that belongs to the Ethereum ecosystem. This cryptocurrency can be exchanged between publishers, advertisers and users. To achieve this goal BAT employs\u00a0<a href=\"https:\/\/brave.com\/?ref=slf172\"><b>Brave<\/b><\/a>, a browser that offers the user more speed and privacy in its navigation.<\/p>\n<p>The BAT browser\u00a0<b>block trackers and malware<\/b>\u00a0and in this way, it is possible to guarantee greater attention from the user. Therefore, the default advertising (mostly from Google or Facebook) is replaced by advertising and services from advertisers who are rewarded through direct revenue from the attention of their users. Goodbye to the intermediaries!<\/p>\n<p>Advertisers send money to publishers through advertising spaces, ensuring maximum user attention in advertising.\u00a0<b>Ads are published with a locked token<\/b>, that is released when the user sees the ad.<\/p>\n<p>Then the user receives a part, the same Brave browser also gets a part of the payment in tokens and, the rest, is sent to the publisher for support to the advertiser.<\/p>\n<p><b>Although BAT tokens are not used to transmit monetary value, it is very common to exchange BAT with bitcoin, ether or other cryptocurrencies.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bat_wallet\"><\/span><b>BAT wallet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you decided to buy this cryptocurrency\u00a0<b>you need a wallet\u00a0<\/b>where you can manage and store them. Here are the best wallets to store BAT.<\/p>\n<ul>\n<li><b>Brave Wallet<\/b>\u00a0is the official BAT wallet. You can get it via the Brave browser by adding its extension.<\/li>\n<\/ul>\n<ul>\n<li><b>Ledger Nano<\/b>\u00a0is a hardware wallet that supports more than 700 tokens. As an advantage it has an elegant and simple design to start in the world of cryptocurrencies. It also occupies one of the best places because it provides considerable security.<\/li>\n<li><b>Trezor<\/b>\u00a0is a wallet that guarantees secure control over your private key in order to offer more security to save your BATs. Not only does it have a good design but it is functional and easy to understand, making it an ideal wallet to get started with digital coins.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bat_mining\"><\/span><b>BAT Mining<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This cryptocurrency is not mineable. However<b>, there are ways to get it via the browser token<\/b>. To get BAT the first thing is to download the browser\u00a0<a href=\"https:\/\/brave.com\/\">BRAVE<\/a>).<\/p>\n<p>Once you\u2019re on the platform, there are two ways to get BAT.<\/p>\n<ul>\n<li>The first is becoming users by seeing ads and advertisements on the platform<\/li>\n<li>The second way is to become content creators.<\/li>\n<\/ul>\n<p>Either way the platform rewards you with cryptocurrency while you use ads or posting content.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"price_of_bat\"><\/span><b>Price of BAT<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basic Attention Token (Bat) has a current\u00a0<b>market capitalisation of 284,2 million<\/b>dollars and has a daily trading volume of 114.4 million, bringing the currency to position 54 in global trading of cryptocurrencies.<\/p>\n<p>There are currently 1,486,868,945 BAT in circulation and has a total supply of 1,500,000,000 BAT.<\/p>\n<p><b>Its initial price was $0,036 in 2017, reaching a maximum of 0.980702 USD in January 2018. Its current price is $0.19.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bat_vs_tron\"><\/span><b>BAT VS TRON<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the current market we have a wide variety of cryptocurrencies, however, not all are in competition with each other, however BAT and TRON are two cryptocurrencies that focus on digital content:<\/p>\n<ul>\n<li>Bat token started its proposal with 1.5 billion Bat while Tron started with 100 billion.<\/li>\n<\/ul>\n<ul>\n<li>TRON can be obtained by mining, however, the only way to get BAT is through your Brave browser or by purchasing on platforms like Bitnovo.<\/li>\n<li>Both cryptocurrencies are content-oriented, however, each is focused on different aspects, BAT focuses on advertising while Tron focuses more on digital entertainment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"where_to_buy_bat\"><\/span><b>Where to buy BAT?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to enter the Bat ecosystem and buy this token, of course we will advise you<a href=\"https:\/\/www.bitnovo.com\/buy-basic-attention-token-bat-online-en\">\u00a0to do it on Bitnovo.<\/a>\u00a0And this is not simply because we are inside the brand\u2019s blog, but because<b>\u00a0Bitnovo is really a fast and safe way to buy your cryptocurrencies.<\/b><\/p>\n<p>Our goal as a company is to make a person who has just entered the world of cryptocurrencies able to buy any cryptocurrency in a few minutes, without encountering the problems that most cryptocurrency exchanges have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Internet advertising continues to grow. However, it is an industry rich in intermediaries, dominated by two main actors (Facebook and Google) and often with inaccurate data. As it could not be otherwis, the\u00a0blockchain technology\u00a0has also reached this sector and has found a solution. To understand it is essential to know what is the\u00a0Basic Attention Token [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[],"class_list":["post-10709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrencies"],"_links":{"self":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/10709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/comments?post=10709"}],"version-history":[{"count":2,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/10709\/revisions"}],"predecessor-version":[{"id":24621,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/10709\/revisions\/24621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media\/7348"}],"wp:attachment":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media?parent=10709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/categories?post=10709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/tags?post=10709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}