{"id":11117,"date":"2023-04-06T16:55:38","date_gmt":"2023-04-06T16:55:38","guid":{"rendered":"https:\/\/www.bitnovo.com\/blog\/?p=11117"},"modified":"2022-05-18T06:12:39","modified_gmt":"2022-05-18T06:12:39","slug":"what-is-nikeland-the-nike-metaverse","status":"publish","type":"post","link":"https:\/\/www.bitnovo.com\/blog\/en\/what-is-nikeland-the-nike-metaverse","title":{"rendered":"What is Nikeland? The NIKE metaverse"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-nikeland-the-nike-metaverse\/#what_is_roblox\" >What is Roblox?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-nikeland-the-nike-metaverse\/#how_does_nikeland_work\" >How does Nikeland work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-nikeland-the-nike-metaverse\/#nikeland_metaverse\" >Nikeland Metaverse<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>As we already know,\u00a0<a href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-blockchain-and-how-does-it-work\/\">blockchain<\/a>\u00a0technology is advancing by leaps and bounds. Every day it embraces new sectors, even the\u00a0<strong>sports<\/strong>\u00a0sector. Yes, that\u2019s right, Nike has joined the blockchain technology wave with its great creation,\u00a0<strong>Nikeland<\/strong>. Stay reading this article because we will tell you all about what it is and how it works.<\/p>\n<p>Fans of the brand have been abuzz since Nike announced its new metaverse on Roblox.\u00a0<strong>This is an online video game<\/strong>\u00a0platform that\u00a0<strong>has more than 200 million monthly active users<\/strong>. Nike decided that, like many companies, it was time to evolve in terms of technology and has announced a partnership with Roblox to create Nikeland,\u00a0<strong>a free immersive sports space.<\/strong><\/p>\n<p>This virtual world is about the world headquarters where sports and gaming are the main<strong>\u00a0lifestyles<\/strong>. The virtual world buildings, fields and courts are truly inspired by\u00a0<strong>the Nike headquarters<\/strong>\u00a0and are also equipped with detailed scenarios where the skills of the Roblox community are put to the test in mini-games such as \u201c<strong>Dodgeball<\/strong>\u201d or the very famous \u201c<strong>The ground is lava<\/strong>\u201c.<\/p>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"what_is_roblox\"><\/span><strong>What is Roblox?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To understand what Nikeland is, the first thing we must know is<strong>\u00a0Roblox<\/strong>, the basis of the project. Roblox\u00a0<strong>is a free multiplayer online and social game<\/strong>. Its users can shape their worlds through pieces of different sizes and different materials. The operation of this platform is somewhat similar to\u00a0<strong>developing our own worlds and video games<\/strong>\u00a0with Lego pieces. Once we have created our world, we can share our creations with other users. In this way we can both create our own worlds and visit other worlds of different users.<\/p>\n<p>It should be noted that the games created in Roblox are not all the same. To understand it better, Roblox works<strong>\u00a0as the base on which developers create projects and worlds<\/strong>, but these worlds can be totally different videogames with different purposes and mechanics. In Roblox we can find everything from\u00a0<strong>parkour trials<\/strong>\u00a0to dungeon adventures in which we must\u00a0<strong>fight monsters<\/strong>\u00a0and even<strong>\u00a0survival games<\/strong>.<\/p>\n<p>The game platform is completely independent from the authoring tool. This tool is called\u00a0<strong>Roblox Studio<\/strong>. Roblox Studio has a relatively\u00a0<strong>simple<\/strong>\u00a0interface and offers\u00a0<strong>the advanced tools necessary to develop a world and the types of games we want<\/strong>. This tool is so easy to use that even the youngest children can use it to start l<strong>earning programming skills<\/strong>.<\/p>\n<p>In Roblox, creators get<strong>\u00a0a share of the profits that are generated by the universes<\/strong>\u00a0they create within the game. The developers of Roblox claim that it is an educational platform based on the theory of \u201c<strong>constructionism<\/strong>\u201c. This theory holds that \u201cchildren learn best in active design and construction roles, and that this learning is accelerated in public communities\u201d.<\/p>\n<p>If you are interested in this platform, the good news is that it is\u00a0<strong>available for<\/strong>\u00a0PC, Mac, iOS, Android, Amazon Devices, Xbox One, Oculus Rift and HTC Vive, and includes cross-play options. In addition,\u00a0<strong>it has its own virtual currency<\/strong>\u00a0and a\u00a0<strong>micropayment system<\/strong>\u00a0with which to acquire new\u00a0<strong>customization<\/strong>\u00a0elements.<\/p>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div id=\"image_979106825\" class=\"img has-hover x md-x lg-x y md-y lg-y\">\n<div class=\"img-inner dark\"><img fetchpriority=\"high\" decoding=\"async\" class=\"attachment-large size-large lazyloaded\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu%C3%A9-es-Nikeland.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland-300x205.jpg 300w\" alt=\"Qu\u00e9-es-Nikeland\" width=\"768\" height=\"526\" data-srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland-300x205.jpg 300w\" data-src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland.jpg\" data-sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n<\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"how_does_nikeland_work\"><\/span><strong>How does Nikeland work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nikeland, as we have already mentioned, is a\u00a0<strong>virtual world<\/strong>. In it we can enter through our\u00a0<strong>avatar and brand products<\/strong>. We will be able to participate in\u00a0<strong>free<\/strong>\u00a0sporting events and play sports from our computer or cell phone.<\/p>\n<p>&nbsp;<\/p>\n<p>The company\u2019s goal in creating Nikeland is to develop an<strong>\u00a0immersive 3D space<\/strong>\u00a0that helps users turn sports and gaming into a lifestyle. Players participating in this virtual world will be able to participate in\u00a0<strong>sports competitions<\/strong>\u00a0and compete against other players in different sports such as\u00a0<strong>swimming or athletics.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Nikeland is inspired by\u00a0<strong>the original Nike headquarters<\/strong>, we already knew that, but that\u2019s not the only real aspect it has. Users will be able to develop mini-games and scenarios<strong>\u00a0using tools and materials developed by Nike in real life<\/strong>. In addition, users will be able to buy<strong>\u00a0branded clothing<\/strong>\u00a0to dress their avatars. It wouldn\u2019t be a game without rewards so we can also earn them. Every user has the chance to earn rewards if they win in the\u00a0<strong>competitions<\/strong>\u00a0they have participated in.<\/p>\n<p>&nbsp;<\/p>\n<p>We can find Nike garments in a \u201c<strong>digital showroom<\/strong>\u201c. In this space we can buy any type of garment, from basic to\u00a0<strong>special designs<\/strong>\u00a0such as exclusive boots, signature sneakers, etcetera.<\/p>\n<p>With these accessories we will be able to take our avatar to the latest fashion. We can even collect outfits in digital versions such as the\u00a0<strong>Air Max<\/strong>\u00a0sneakers. By offering so many products, it is necessary to protect them, so the company has filed for trademark protection<strong>\u00a0in the U.S. Patent and Trademark Office, claiming that the garments are \u201cdownloadable virtual goods\u201d.<\/strong><\/p>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div id=\"image_284039688\" class=\"img has-hover x md-x lg-x y md-y lg-y\">\n<div class=\"img-inner dark\"><img decoding=\"async\" class=\"attachment-large size-large lazyloaded\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu%C3%A9-es-Nikeland1.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland1.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland1-300x205.jpg 300w\" alt=\"Qu\u00e9-es-Nikeland\" width=\"768\" height=\"526\" data-srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland1.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland1-300x205.jpg 300w\" data-src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2022\/03\/Qu\u00e9-es-Nikeland1.jpg\" data-sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n<\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<div class=\"is-divider divider clearfix\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"nikeland_metaverse\"><\/span><strong>Nikeland Metaverse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the integration of the\u00a0<a href=\"https:\/\/www.bitnovo.com\/blog\/en\/what-is-the-metaverse\/\">metaverse<\/a>\u00a0into the cell phone, we will be able to use our phone to translate\u00a0<strong>real-life movement into the game<\/strong>. In other words, we\u00a0<strong>will be able to perform movements that will be registered as long jumps or fast sprints<\/strong>\u00a0just by moving our cell phone. With this system, Nike achieves one of its main objectives, which is to have more\u00a0<strong>active<\/strong>\u00a0users in real life. So users will be active even when they are using<strong>\u00a0virtual devices.<\/strong><\/p>\n<p>According to the company\u2019s statements, Nike intends to go one step further in terms of metaverse technology. The idea is to come up with major competitions in Nikeland that are linked to global sporting events. For example, it would be an achievement to link Nikeland to\u00a0<strong>the 2022 World Cup in Qatar.<\/strong><\/p>\n<p>In addition, Nike intends to harness the\u00a0<strong>creativity<\/strong>\u00a0of users to\u00a0<strong>co-create items<\/strong>\u00a0and they may even get to preview future real-life releases in this virtual space.<\/p>\n<p>A curious fact is that, prior to its\u00a0<strong>launch<\/strong>, Nike had already shown signs of a\u00a0<strong>merger<\/strong>\u00a0with the virtual world by\u00a0<strong>offering an augmented reality experience<\/strong>\u00a0in the New York store. The experience is\u00a0<strong>through a Snapchat filte<\/strong>r that offers users to experience immersion in\u00a0<strong>Nikeland\u2019s world.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>As we already know,\u00a0blockchain\u00a0technology is advancing by leaps and bounds. Every day it embraces new sectors, even the\u00a0sports\u00a0sector. Yes, that\u2019s right, Nike has joined the blockchain technology wave with its great creation,\u00a0Nikeland. Stay reading this article because we will tell you all about what it is and how it works. Fans of the brand have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185],"tags":[],"class_list":["post-11117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain-en"],"_links":{"self":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/11117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/comments?post=11117"}],"version-history":[{"count":0,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/11117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media\/7029"}],"wp:attachment":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media?parent=11117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/categories?post=11117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/tags?post=11117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}