{"id":21578,"date":"2025-03-28T11:46:42","date_gmt":"2025-03-28T11:46:42","guid":{"rendered":"https:\/\/www.bitnovo.com\/blog\/?p=21578"},"modified":"2025-09-10T15:17:13","modified_gmt":"2025-09-10T15:17:13","slug":"how-accept-cryptocurrency-payments-business","status":"publish","type":"post","link":"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business","title":{"rendered":"How to start accepting cryptocurrency payments for your business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business\/#are_european_consumers_willing_to_pay_with_cryptocurrencies\" >Are European consumers willing to pay with cryptocurrencies?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business\/#trends_in_cryptocurrency_adoption_among_european_businesses\" >Trends in cryptocurrency adoption among European businesses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business\/#competitive_advantages_of_offering_crypto_payments_in_my_business\" >Competitive advantages of offering crypto payments in my business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business\/#common_entry_barriers_to_accepting_cryptocurrency_payments_in_my_business\" >Common Entry Barriers to Accepting Cryptocurrency Payments in My Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bitnovo.com\/blog\/en\/how-accept-cryptocurrency-payments-business\/#bitnovo_pay_the_ideal_solution_to_accept_cryptocurrency_payments_in_europe\" >Bitnovo Pay: the ideal solution to accept cryptocurrency payments in Europe<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p class=\"\" data-start=\"827\" data-end=\"1203\">Starting to accept cryptocurrencies like <strong data-start=\"868\" data-end=\"879\">Bitcoin<\/strong>, <strong data-start=\"881\" data-end=\"893\">Ethereum<\/strong>, and more in your business is very simple; just contact <strong data-start=\"950\" data-end=\"961\"><a href=\"https:\/\/www.bitnovo.com\/en\/pay\/\">Bitnovo<\/a>, and<\/strong>\u00a0you&#8217;re set. However, this isn&#8217;t the most important question to answer, right? Instead, it&#8217;s: <strong data-start=\"1059\" data-end=\"1172\">Why should I accept cryptocurrencies in my business? Is it worth it? Is this payment method gaining traction?<\/strong> Keep reading to find out more.<\/p>\n<h2 class=\"\" data-start=\"1205\" data-end=\"1272\"><span class=\"ez-toc-section\" id=\"are_european_consumers_willing_to_pay_with_cryptocurrencies\"><\/span><strong data-start=\"1208\" data-end=\"1272\">Are European consumers willing to pay with cryptocurrencies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"1274\" data-end=\"1615\">In recent years, the entire <strong data-start=\"1302\" data-end=\"1320\">European Union<\/strong> has seen a growing interest in cryptocurrencies\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">as an investment and a\u00a0<strong>payment method<\/strong>. More<\/span>\u00a0and more consumers own digital assets, and many businesses\u2014from coffee shops to large retailers\u2014are exploring accepting them in physical stores and <strong data-start=\"1600\" data-end=\"1614\">e-commerce<\/strong>.<\/p>\n<p class=\"\" data-start=\"1617\" data-end=\"1945\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-21579\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-1024x683.jpg\" alt=\"A bitcoin an one hunder dollar bill\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-1024x683.jpg 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-300x200.jpg 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-768x512.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-1536x1024.jpg 1536w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-1-2-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"\" data-start=\"1617\" data-end=\"1945\">According to the latest data from the <a href=\"https:\/\/www.ecb.europa.eu\/stats\/ecb_surveys\/space\/html\/index.es.html\" target=_blank rel=\"noopener\" rel=\"noopener\"><strong data-start=\"1655\" data-end=\"1680\">European Central Bank<\/strong><\/a>, in 2024, around <strong data-start=\"1698\" data-end=\"1731\">9% of the eurozone population<\/strong> owns cryptocurrencies, more than double the <strong data-start=\"1776\" data-end=\"1782\">4%<\/strong> in 2022, and it&#8217;s very likely that this number will continue to grow increasingly faster. According to this study, here are the levels in some European countries:<\/p>\n<ul>\n<li class=\"\" data-start=\"1947\" data-end=\"1998\">\n<p class=\"\" data-start=\"1949\" data-end=\"1998\"><strong data-start=\"1949\" data-end=\"1972\">Slovenia and Greece<\/strong>: 14\u201315% of the population<\/p>\n<\/li>\n<li class=\"\" data-start=\"1999\" data-end=\"2053\">\n<p class=\"\" data-start=\"2001\" data-end=\"2053\"><strong data-start=\"2001\" data-end=\"2031\">Spain, France, and Croatia<\/strong>: 9% of the population<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2055\" data-end=\"2375\">On the other hand, in the <strong data-start=\"2081\" data-end=\"2099\">Spanish market<\/strong>, <strong data-start=\"2101\" data-end=\"2134\">19% of cryptocurrency holders<\/strong> use them to make payments, and another <strong data-start=\"2174\" data-end=\"2181\">20%<\/strong> have them both for investment and payment purposes. In other words, nearly <strong data-start=\"2257\" data-end=\"2288\">40% of Spanish crypto users<\/strong> consider cryptocurrencies as a <strong data-start=\"2320\" data-end=\"2340\">means of payment<\/strong> and not just a <strong data-start=\"2356\" data-end=\"2374\">store of value<\/strong>.<\/p>\n<p class=\"\" data-start=\"2377\" data-end=\"2707\">Although the majority of consumers still prefer traditional methods, such as\u00a0<strong>cash or cards,\u00a0<\/strong>the trend points to growing demand.\u00a0For example, at the beginning of 2022, a <strong data-start=\"2577\" data-end=\"2601\">global study by Visa<\/strong> found that <strong data-start=\"2613\" data-end=\"2633\">13% of consumers<\/strong> already expected <strong data-start=\"2651\" data-end=\"2668\">retail stores<\/strong> to offer cryptocurrency payments soon.<\/p>\n<p class=\"\" data-start=\"2709\" data-end=\"2962\">As we can see, consumers, especially the <strong data-start=\"2750\" data-end=\"2770\">younger audience<\/strong>, might rank businesses that accept cryptocurrencies higher in their purchase preferences compared to competitors who haven&#8217;t added <strong data-start=\"2902\" data-end=\"2919\">Bitcoin (BTC)<\/strong> or <strong data-start=\"2923\" data-end=\"2941\">Ethereum (ETH)<\/strong> to their repertoire.<\/p>\n<h3 class=\"\" data-start=\"2964\" data-end=\"3031\"><span class=\"ez-toc-section\" id=\"trends_in_cryptocurrency_adoption_among_european_businesses\"><\/span><strong data-start=\"2968\" data-end=\"3031\">Trends in cryptocurrency adoption among European businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3033\" data-end=\"3156\">We&#8217;ve observed the consumer side, but what about brands? <strong data-start=\"3090\" data-end=\"3113\">European businesses<\/strong> are increasingly adopting crypto payments.<\/p>\n<p class=\"\" data-start=\"3158\" data-end=\"3407\">What was unthinkable just a few years ago is now appearing in various sectors: <strong data-start=\"3237\" data-end=\"3271\">coffee shops\u00a0<\/strong><strong data-start=\"3332\" data-end=\"3392\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>are accepting Bitcoin<\/strong>,\u00a0<strong>online stores are adding stablecoins at checkout<\/strong>,<a href=\"https:\/\/www.bitnovo.com\/blog\/en\/motor-munich-bitnovo-bmw-purchases-cryptocurrencies\/\" target=_blank rel=\"noopener\" rel=\"noopener\"> and even\u00a0<strong>luxury car dealerships are <\/strong><\/a><\/span>closing sales in cryptocurrencies<\/strong> across Europe.<\/p>\n<p class=\"\" data-start=\"3409\" data-end=\"3649\">From <strong data-start=\"3414\" data-end=\"3439\">January to March 2024<\/strong>, <strong data-start=\"3441\" data-end=\"3475\">global cryptocurrency payments<\/strong> grew by <strong data-start=\"3484\" data-end=\"3506\">20% year-over-year<\/strong>, with sectors like <strong data-start=\"3526\" data-end=\"3549\">luxury goods (+39%)<\/strong>, <strong data-start=\"3551\" data-end=\"3572\">automotive (+56%)<\/strong>, and <strong data-start=\"3578\" data-end=\"3600\">electronics (+64%)<\/strong> leading the surge, <a href=\"https:\/\/www.bitnovo.com\/blog\/motor-munich-y-bitnovo-pay-se-asocian-para-impulsar-la-compra-de-bmw-en-espana-mediante-criptomonedas\/\" target=_blank rel=\"noopener\" rel=\"noopener\">according to the latest data.<\/a><\/p>\n<p class=\"\" data-start=\"3158\" data-end=\"3407\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-21580\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo-1024x614.png\" alt=\"Growing in crypto payments in Europe by sector\" width=\"1024\" height=\"614\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo-1024x614.png 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo-300x180.png 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo-768x461.png 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo-1536x922.png 1536w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/crypto_growth_en_newlogo.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"\" data-start=\"3651\" data-end=\"4016\">But it doesn&#8217;t stop there; <strong data-start=\"3678\" data-end=\"3698\">merchant surveys<\/strong> also reflect this trend. A <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/technology\/us-cons-merchant-getting-ready-for-crypto.pdf\" target=_blank rel=\"noopener\" rel=\"noopener\"><strong data-start=\"3726\" data-end=\"3749\">2022 Deloitte study<\/strong><\/a> revealed that <strong data-start=\"3764\" data-end=\"3784\">75% of retailers<\/strong> planned to accept <strong data-start=\"3803\" data-end=\"3838\">cryptocurrencies or stablecoins<\/strong> as a payment method within the next two years. Therefore, echoing the data showing more than double the consumption level in 2024, it seems that Deloitte&#8217;s experts were correct.<\/p>\n<p class=\"\" data-start=\"4018\" data-end=\"4537\">We could spend hours mentioning how more and more businesses, regardless of their size, are adopting cryptocurrencies as a payment method. Examples like <strong data-start=\"4171\" data-end=\"4200\">McDonald&#8217;s in Switzerland<\/strong>, <strong data-start=\"4202\" data-end=\"4215\">airBaltic<\/strong>, or the <strong data-start=\"4224\" data-end=\"4246\">Konzum supermarket<\/strong> demonstrate this with actions. But beyond this trend, everything indicates that integrating <strong data-start=\"4339\" data-end=\"4350\">Bitcoin<\/strong> as a form of payment is becoming a <strong data-start=\"4386\" data-end=\"4409\">strategic necessity<\/strong> for businesses. Not only because of the growing <strong data-start=\"4458\" data-end=\"4477\">consumer demand<\/strong> but also due to the <strong data-start=\"4498\" data-end=\"4522\">competitive pressure<\/strong> in the market.<\/p>\n<p data-start=\"4018\" data-end=\"4537\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-21581\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Bitnovo_aceptar_criptomonedas-1-1024x683.png\" alt=\"Two people exchanging bitcoin\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Bitnovo_aceptar_criptomonedas-1-1024x683.png 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Bitnovo_aceptar_criptomonedas-1-300x200.png 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Bitnovo_aceptar_criptomonedas-1-768x512.png 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Bitnovo_aceptar_criptomonedas-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 class=\"\" data-start=\"4539\" data-end=\"4611\"><span class=\"ez-toc-section\" id=\"competitive_advantages_of_offering_crypto_payments_in_my_business\"><\/span><strong data-start=\"4542\" data-end=\"4611\">Competitive advantages of offering crypto payments in my business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"3805\" data-end=\"4112\">We now know there\u2019s increasing pressure from consumers for their favorite brands to accept crypto. But that\u2019s not all: more and more businesses are joining this trend, adding additional pressure. There\u2019s a real risk that your competitors might get ahead by adopting this innovation before your company does.<\/p>\n<p class=\"\" data-start=\"4114\" data-end=\"4537\">However, one of the most common obstacles for businesses is the perception that \u201caccepting crypto is expensive, complicated, or hard to understand.\u201d But nothing could be further from the truth. Today, there are simple and accessible solutions that allow you to integrate crypto payments without complications. Plus, doing so offers clear competitive advantages \u2014 from attracting new customers to reducing operational costs.<\/p>\n<ul>\n<li class=\"\" data-start=\"4539\" data-end=\"4797\">\n<p class=\"\" data-start=\"4541\" data-end=\"4797\"><strong data-start=\"4541\" data-end=\"4568\">Access to new customers<\/strong>: Accepting Bitcoin and other cryptos allows you to attract a modern, tech-savvy segment of consumers who value this option. Many of these people have disposable income and are looking for businesses aligned with their interests.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4799\" data-end=\"5137\">\n<p class=\"\" data-start=\"4801\" data-end=\"5137\"><strong data-start=\"4801\" data-end=\"4827\">Innovative brand image<\/strong>: Offering Bitcoin or other cryptocurrencies at checkout positions your business as pioneering and innovative. It\u2019s a modern signal that can generate word-of-mouth buzz and set you apart from traditional competitors. Even if crypto volume is initially modest, the branding and marketing effect can be valuable.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5139\" data-end=\"5410\">\n<p class=\"\" data-start=\"5141\" data-end=\"5410\"><strong data-start=\"5141\" data-end=\"5167\">Lower transaction fees<\/strong>: <a href=\"https:\/\/www.bitnovo.com\/en\/pay\/\">Crypto payment gateways<\/a> typically charge lower fees than credit cards or other payment methods. For example, many crypto processors charge around ~1%, compared to the typical ~2\u20133% from Visa\/Mastercard or even &gt;3% from platforms like PayPal.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5412\" data-end=\"5665\">\n<p class=\"\" data-start=\"5414\" data-end=\"5665\"><strong data-start=\"5414\" data-end=\"5441\">No chargebacks or fraud<\/strong>: Crypto payments, once confirmed, are irreversible. This means your business won\u2019t face the dreaded chargebacks or fraudulent returns common with cards \u2014 offering great peace of mind, especially in international e-commerce.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5667\" data-end=\"5834\">\n<p class=\"\" data-start=\"5669\" data-end=\"5834\"><strong data-start=\"5669\" data-end=\"5702\">Speed and immediate liquidity<\/strong>: A card sale might take days to settle into the merchant\u2019s account, but a crypto payment can be converted to cash almost instantly.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21582\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-1024x683.webp\" alt=\"A bag full of a mix of cryptos tokens \" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-1024x683.webp 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-300x200.webp 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-768x512.webp 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-1536x1024.webp 1536w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-_3_-1-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"99\" data-end=\"179\"><span class=\"ez-toc-section\" id=\"common_entry_barriers_to_accepting_cryptocurrency_payments_in_my_business\"><\/span><strong data-start=\"102\" data-end=\"179\">Common Entry Barriers to Accepting Cryptocurrency Payments in My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\">We already know the benefits, but let&#8217;s be realistic: nothing in life comes without challenges. So let&#8217;s address the elephant in the room. We&#8217;re referring to those barriers to entry or points of friction that many businesses still see in cryptocurrencies and that keep them from accepting them as a form of payment.<\/p>\n<p data-pm-slice=\"1 1 []\">The good news is that, with more than 15 years of evolution, the crypto sector has managed to address\u2014and overcome\u2014many of these obstacles.<\/p>\n<ul>\n<li class=\"\" data-start=\"1238\" data-end=\"1637\">\n<p class=\"\" data-start=\"1240\" data-end=\"1637\"><strong data-start=\"1240\" data-end=\"1260\">Price volatility<\/strong>: The fluctuation in the value of Bitcoin and other cryptocurrencies scares many merchants. \u201cWhat if I accept \u20ac100 in BTC and tomorrow it&#8217;s only worth \u20ac80?\u201d \u2014 they wonder. This uncertainty is real, but it has a solution. The most commonly used option is to work with <strong data-start=\"1527\" data-end=\"1636\"><a href=\"https:\/\/www.bitnovo.com\/en\/pay\/\">payment processors<\/a> that automatically convert the crypto received into local currency at the time of sale<\/strong>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1639\" data-end=\"2146\">\n<p class=\"\" data-start=\"1641\" data-end=\"2146\"><strong data-start=\"1641\" data-end=\"1687\">Lack of knowledge and perceived complexity<\/strong>: Blockchain technology can seem complex at first glance. Terms like wallets, private keys, or different blockchains cause uncertainty among business owners who aren\u2019t yet familiar. This barrier is overcome through <strong data-start=\"1902\" data-end=\"1941\">education and simple implementation<\/strong>. It\u2019s key to choose a <strong data-start=\"1964\" data-end=\"1998\">user-friendly payment platform<\/strong> that offers familiar tools (for example, accepting payments via QR code in-store or a button on your website \u2014 something very simple for the user).<\/p>\n<\/li>\n<li class=\"\" data-start=\"2148\" data-end=\"2657\">\n<p class=\"\" data-start=\"2150\" data-end=\"2657\"><strong data-start=\"2150\" data-end=\"2185\">Unclear legal and tax framework<\/strong>: For years, crypto regulation was a \u201cgrey area.\u201d Many merchants feared getting involved due to potential legal or tax complications. However, in Europe this is changing rapidly. The <strong data-start=\"2368\" data-end=\"2442\">European Union approved the MiCA regulation (Markets in Crypto-Assets)<\/strong> in 2023, which establishes a clear legal framework for crypto assets. To simplify matters, it\u2019s best to rely on <strong data-start=\"2555\" data-end=\"2629\">platforms that comply with regulations and provide transaction reports<\/strong> \u2014 making accounting easier.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2659\" data-end=\"3225\">\n<p class=\"\" data-start=\"2661\" data-end=\"3225\"><strong data-start=\"2661\" data-end=\"2708\">Technical integration with existing systems<\/strong>: Some businesses worry about how to integrate crypto payments into their point-of-sale or online store without expensive development. The good news is that today there are <strong data-start=\"2881\" data-end=\"2902\">turnkey solutions<\/strong>. Many <strong data-start=\"2909\" data-end=\"2944\">payment platforms offer plugins<\/strong> for Shopify, WooCommerce, Prestashop, and others \u2014 so adding the \u201cPay with crypto\u201d button is nearly as easy as installing a PayPal option. In physical stores, tools like <strong data-start=\"3115\" data-end=\"3166\">mobile apps or terminals that generate QR codes<\/strong> make accepting crypto <strong data-start=\"3189\" data-end=\"3224\">as fast as using Bizum or Twint<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21584\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-1024x683.jpg\" alt=\"Bitcoin being introduced to a pocket \" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-1024x683.jpg 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-300x200.jpg 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-768x512.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-1536x1024.jpg 1536w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/03\/Cripto_bitnovo_aceptar_negocio-2-compressed-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 data-start=\"897\" data-end=\"980\"><span class=\"ez-toc-section\" id=\"bitnovo_pay_the_ideal_solution_to_accept_cryptocurrency_payments_in_europe\"><\/span><strong data-start=\"901\" data-end=\"980\">Bitnovo Pay: the ideal solution to accept cryptocurrency payments in Europe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"982\" data-end=\"1288\">After this journey through crypto adoption, it\u2019s only natural to wonder how to implement these ideas in our own business.<br data-start=\"1103\" data-end=\"1106\" \/>This is where Bitnovo Pay comes in \u2014 a platform specifically designed to help merchants accept cryptocurrency payments in a secure, simple way that\u2019s adapted to the European reality.<\/p>\n<p class=\"\" data-start=\"1290\" data-end=\"1379\"><strong data-start=\"1290\" data-end=\"1379\"><a href=\"https:\/\/www.bitnovo.com\/en\/pay\/\">Click here to learn more about Bitnovo Pay<\/a> and to schedule a free call with our team.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Starting to accept cryptocurrencies like Bitcoin, Ethereum, and more in your business is very simple; just contact Bitnovo, and\u00a0you&#8217;re set. However, this isn&#8217;t the most important question to answer, right? Instead, it&#8217;s: Why should I accept cryptocurrencies in my business? Is it worth it? Is this payment method gaining traction? Keep reading to find out [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":21583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331],"tags":[],"class_list":["post-21578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitnovo-en"],"_links":{"self":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/21578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/comments?post=21578"}],"version-history":[{"count":3,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/21578\/revisions"}],"predecessor-version":[{"id":24446,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/21578\/revisions\/24446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media\/21583"}],"wp:attachment":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media?parent=21578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/categories?post=21578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/tags?post=21578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}