{"id":22009,"date":"2025-05-08T09:48:48","date_gmt":"2025-05-08T09:48:48","guid":{"rendered":"https:\/\/www.bitnovo.com\/blog\/?p=22009"},"modified":"2025-05-14T11:11:56","modified_gmt":"2025-05-14T11:11:56","slug":"mcdonalds-rejette-proposition-bitcoin-sec","status":"publish","type":"post","link":"https:\/\/www.bitnovo.com\/blog\/fr\/mcdonalds-rejette-proposition-bitcoin-sec","title":{"rendered":"Bitcoin chez McDonald&#8217;s ? La SEC bloque la proposition des actionnaires"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bitnovo.com\/blog\/fr\/mcdonalds-rejette-proposition-bitcoin-sec\/#quelle_est_lhistoire_derriere_cette_initiative_decouvrez_qui_la_soutient\" >Quelle est l\u2019histoire derri\u00e8re cette initiative ? D\u00e9couvrez qui la soutient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bitnovo.com\/blog\/fr\/mcdonalds-rejette-proposition-bitcoin-sec\/#quest-il_arrive_a_la_proposition_de_bitcoin_chez_mcdonalds\" >Qu\u2019est-il arriv\u00e9 \u00e0 la proposition de Bitcoin chez McDonald&#8217;s ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bitnovo.com\/blog\/fr\/mcdonalds-rejette-proposition-bitcoin-sec\/#pourquoi_cette_decision_est-elle_significative\" >Pourquoi cette d\u00e9cision est-elle significative ?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Les actionnaires conservateurs de la cha\u00eene de restauration populaire\u00a0<strong>McDonald\u2019s<\/strong>\u00a0veulent que l\u2019acquisition de\u00a0<a href=\"https:\/\/www.bitnovo.com\/fr\/acheter\/bitcoin\/\"><strong>Bitcoin (BTC)<\/strong>\u00a0<\/a>soit envisag\u00e9e. Ils avertissent que de plus en plus d\u2019entreprises ajoutent du Bitcoin \u00e0 leurs bilans, et que, selon eux,\u00a0<strong>McDonald\u2019s<\/strong>\u00a0risque de prendre du retard si elle n\u2019int\u00e8gre pas le Bitcoin dans ses portefeuilles.<\/p>\n<p>Cependant, un <a href=\"https:\/\/www.sec.gov\/files\/corpfin\/no-action\/14a-8\/ncpprmcdonalds32825-14a8.pdf\">document<\/a> d\u00e9pos\u00e9 aupr\u00e8s de la\u00a0<strong>Securities and Exchange Commission (SEC)<\/strong>\u00a0des \u00c9tats-Unis indique que la soci\u00e9t\u00e9 n\u2019a aucun int\u00e9r\u00eat \u00e0 discuter de cette proposition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"quelle_est_lhistoire_derriere_cette_initiative_decouvrez_qui_la_soutient\"><\/span><strong>Quelle est l\u2019histoire derri\u00e8re cette initiative ? <\/strong><strong>D\u00e9couvrez qui la soutient<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mettons les choses en contexte : la proposition d\u2019acquisition de\u00a0<strong>Bitcoin<\/strong>\u00a0est n\u00e9e lorsque le\u00a0<strong>National Center for Public Policy Research (NCPPR)<\/strong>, un groupe de r\u00e9flexion conservateur et actionnaire de\u00a0<strong>McDonald\u2019s<\/strong>, a envoy\u00e9 une lettre \u00e0 la direction de la cha\u00eene, l\u2019exhortant \u00e0 adopter la <a href=\"https:\/\/www.bitnovo.com\/blog\/impacto-etf-bitcoin-trump-vs-bitcoin-real\/\">cryptomonnaie<\/a> pour un b\u00e9n\u00e9fice \u00e0 long terme.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment, le communiqu\u00e9 du\u00a0<strong>NCPPR<\/strong>\u00a0indique :\u00a0<em>\u00ab McDonald\u2019s devrait, et a peut-\u00eatre m\u00eame une obligation fiduciaire, d\u2019envisager d\u2019ajouter \u00e0 sa tr\u00e9sorerie des actifs qui s\u2019appr\u00e9cient suffisamment pour compenser la d\u00e9valuation de ses liquidit\u00e9s et surpasser l\u2019appr\u00e9ciation de ses biens immobiliers, des actifs qui s\u2019appr\u00e9cient suffisamment pour compenser la d\u00e9valuation de ses liquidit\u00e9s. \u00bb<\/em><\/p>\n<p>De plus, dans leur proposition, ils ont cit\u00e9 le succ\u00e8s de\u00a0<strong>Strategy<\/strong>, anciennement\u00a0<strong>MicroStrategy<\/strong>, cherchant \u00e0 d\u00e9montrer que les actions de la soci\u00e9t\u00e9 de\u00a0<strong>Michael Saylor<\/strong>\u00a0ont augment\u00e9 de\u00a0<strong>2 360 %<\/strong>\u00a0de plus que celles de\u00a0<strong>McDonald\u2019s<\/strong>\u00a0au cours des\u00a0<strong>5 derni\u00e8res ann\u00e9es<\/strong>. Pour donner une id\u00e9e,\u00a0<strong>Strategy<\/strong>\u00a0<a href=\"https:\/\/assets.contentstack.io\/v3\/assets\/bltf8d808d9b8cebd37\/blta035f85859d93ede\/680f71e5ee7e73a526c614fe\/form-8-k_04-28-2025.pdf\">d\u00e9tient<\/a> actuellement\u00a0<strong>553 555 bitcoins<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22011 size-full\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-2.jpg\" alt=\"Bitnovo_ncppr_bitcoin_tresorerie \" width=\"609\" height=\"365\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-2.jpg 609w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-2-300x180.jpg 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Il est important de noter que ce <strong>n\u2019est pas la premi\u00e8re fois que des actionnaires demandent aux conseils d\u2019administration de commencer \u00e0 acqu\u00e9rir du\u00a0<\/strong><strong>Bitcoin<\/strong>. Par exemple, ils l\u2019ont fait avec\u00a0<strong>Microsoft<\/strong>, recevant un refus en\u00a0<strong>d\u00e9cembre 2024<\/strong>, invoquant la volatilit\u00e9 de la cryptomonnaie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"quest-il_arrive_a_la_proposition_de_bitcoin_chez_mcdonalds\"><\/span><strong>Qu\u2019est-il arriv\u00e9 \u00e0 la proposition de Bitcoin chez McDonald&#8217;s ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Malgr\u00e9 tous ces arguments, <strong>la proposition n\u2019a pas \u00e9t\u00e9 ajout\u00e9e \u00e0 l\u2019ordre du jour de la prochaine r\u00e9union des actionnaires en\u00a0<\/strong><strong>mai<\/strong>. En effet, les repr\u00e9sentants l\u00e9gaux de la soci\u00e9t\u00e9 ont <a href=\"https:\/\/www.theblock.co\/post\/350583\/conservative-mcdonalds-shareholders-push-for-bitcoin-treasury-plan-but-sec-says-company-can-dismiss-proposal\">consult\u00e9<\/a> la\u00a0<strong>SEC<\/strong>\u00a0pour savoir s\u2019ils pouvaient exclure la proposition de l\u2019ordre du jour sans engager de poursuites judiciaires.<\/p>\n<p>Par la suite, le\u00a0<strong>28 mars 2025<\/strong>, la\u00a0<strong>SEC<\/strong>\u00a0a confirm\u00e9 que\u00a0<strong>McDonald\u2019s<\/strong>\u00a0avait le droit de rejeter la proposition, arguant qu\u2019elle relevait des\u00a0<strong>op\u00e9rations commerciales ordinaires<\/strong>\u00a0de l\u2019entreprise.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Conservative McDonald&#8217;s shareholders push for Bitcoin treasury plan, but SEC says company can dismiss proposal <a href=\"https:\/\/t.co\/m19wEbme06\">https:\/\/t.co\/m19wEbme06<\/a><\/p>\n<p>\u2014 The Block (@TheBlock__) <a href=\"https:\/\/twitter.com\/TheBlock__\/status\/1910749035863908742?ref_src=twsrc%5Etfw\">April 11, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Le\u00a0<strong>NCPPR<\/strong>\u00a0<strong>a ensuite insist\u00e9, affirmant que sa demande d\u2019\u00e9valuation ne d\u00e9passait pas l\u2019autorit\u00e9<\/strong> du conseil d\u2019administration de\u00a0<strong>McDonald\u2019s<\/strong>. Ils ont soutenu que demander une \u00e9valuation du\u00a0<strong>Bitcoin<\/strong>\u00a0en tant qu\u2019actif de r\u00e9serve \u00e9tait une demande raisonnable sur laquelle les actionnaires devraient avoir le droit de voter, surtout compte tenu de l\u2019importance croissante du\u00a0<strong>Bitcoin<\/strong>\u00a0dans le paysage \u00e9conomique et politique.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"pourquoi_cette_decision_est-elle_significative\"><\/span><strong>Pourquoi cette d\u00e9cision est-elle significative ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quoi qu\u2019il en soit, le\u00a0<strong>Bitcoin<\/strong>\u00a0continue de gagner en acceptation, et la question de savoir <strong>si les entreprises devraient l\u2019int\u00e9grer dans leurs strat\u00e9gies financi\u00e8res<\/strong> \u2013 et comment le faire \u2013 prend de plus en plus d\u2019importance.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22012 size-large\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-2-1024x768.jpg\" alt=\"Bitnovo_bitcoin_vs_actions_mcdonalds \" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-2-1024x768.jpg 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-2-300x225.jpg 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-2-768x576.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Par cons\u00e9quent, la r\u00e9ponse de\u00a0<strong>McDonald\u2019s<\/strong>\u00a0et la d\u00e9cision de la\u00a0<strong>Securities and Exchange Commission (SEC)<\/strong>\u00a0des \u00c9tats-Unis servent de r\u00e9f\u00e9rence pour d\u2019autres entreprises confront\u00e9es \u00e0 des propositions similaires. Esp\u00e9rons que la mesure qu\u2019ils prendront en\u00a0<strong>mai<\/strong>, lors de leur prochaine assembl\u00e9e, sera b\u00e9n\u00e9fique pour l\u2019entreprise.<\/p>\n<p>Maintenant,\u00a0<strong>McDonald\u2019s<\/strong>\u00a0devrait-elle suivre les conseils de\u00a0<strong>Robert Kiyosaki<\/strong>, l\u2019auteur de\u00a0<em>P\u00e8re Riche, P\u00e8re Pauvre<\/em>\u00a0? :\u00a0<em>\u00ab <strong>\u00c9pargnez en or, en argent et en Bitcoin<\/strong>. \u00bb<\/em><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">WHY AREA FEW REALLY REALLY RICH people\u2026getting POORER?<\/p>\n<p>A few really rich people own McDonalds and Burger King franchise\u2026franchises with multiple stores\u2026<\/p>\n<p>The problem is the franchise stores are going bankrupt.<\/p>\n<p>WHY?<\/p>\n<p>One reason is todays poor cannot afford to eat at McDonalds\u2026<\/p>\n<p>\u2014 Robert Kiyosaki (@theRealKiyosaki) <a href=\"https:\/\/twitter.com\/theRealKiyosaki\/status\/1916273717380059394?ref_src=twsrc%5Etfw\">April 26, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Un groupe d\u2019actionnaires a demand\u00e9 \u00e0 McDonald\u2019s d\u2019envisager d\u2019ajouter du Bitcoin \u00e0 sa tr\u00e9sorerie comme protection contre l\u2019inflation. La SEC a autoris\u00e9 l\u2019entreprise \u00e0 rejeter la proposition, \u00e9tablissant un pr\u00e9c\u00e9dent pour d&#8217;autres soci\u00e9t\u00e9s. McDonald\u2019s devrait-elle reconsid\u00e9rer cette option face \u00e0 l\u2019adoption croissante du Bitcoin par les institutions ?<\/p>\n","protected":false},"author":40,"featured_media":22291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[],"class_list":["post-22009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptomonnaies"],"_links":{"self":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/comments?post=22009"}],"version-history":[{"count":5,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22009\/revisions"}],"predecessor-version":[{"id":22325,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22009\/revisions\/22325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media\/22291"}],"wp:attachment":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/categories?post=22009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/tags?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}