{"id":22025,"date":"2025-05-08T09:55:24","date_gmt":"2025-05-08T09:55:24","guid":{"rendered":"https:\/\/www.bitnovo.com\/blog\/?p=22025"},"modified":"2025-05-14T11:12:09","modified_gmt":"2025-05-14T11:12:09","slug":"mcdonalds-recusa-proposta-bitcoin-sec","status":"publish","type":"post","link":"https:\/\/www.bitnovo.com\/blog\/pt\/mcdonalds-recusa-proposta-bitcoin-sec","title":{"rendered":"Bitcoin no McDonald&#8217;s? A SEC trava proposta de acionistas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bitnovo.com\/blog\/pt\/mcdonalds-recusa-proposta-bitcoin-sec\/#qual_e_a_historia_por_tras_desta_iniciativa_descubra_quem_a_promove\" >Qual \u00e9 a hist\u00f3ria por tr\u00e1s desta iniciativa? Descubra quem a promove<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bitnovo.com\/blog\/pt\/mcdonalds-recusa-proposta-bitcoin-sec\/#o_que_aconteceu_com_a_proposta_de_bitcoin_no_mcdonalds\" >O que aconteceu com a proposta de Bitcoin no McDonald&#8217;s?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bitnovo.com\/blog\/pt\/mcdonalds-recusa-proposta-bitcoin-sec\/#porque_e_significativa_esta_decisao\" >Porque \u00e9 significativa esta decis\u00e3o?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Os acionistas conservadores da popular cadeia de fast-food\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0querem que seja considerada a aquisi\u00e7\u00e3o de<a href=\"https:\/\/www.bitnovo.com\/pt\/comprar\/bitcoin\/\">\u00a0<strong>Bitcoin (BTC)<\/strong><\/a>. Alertam que cada vez mais empresas est\u00e3o a adicionar Bitcoin aos seus balan\u00e7os e, portanto, segundo eles, o\u00a0<strong>McDonald&#8217;s<\/strong><strong>\u00a0corre o risco de ficar para tr\u00e1s se n\u00e3o incorporar Bitcoin nas suas carteiras<\/strong>.<\/p>\n<p>Contudo, um <a href=\"https:\/\/www.sec.gov\/files\/corpfin\/no-action\/14a-8\/ncpprmcdonalds32825-14a8.pdf\">documento<\/a> apresentado \u00e0\u00a0<strong>Securities and Exchange Commission (SEC)<\/strong>\u00a0dos Estados Unidos indica que <strong>a empresa n\u00e3o tem qualquer interesse em discutir a proposta<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"qual_e_a_historia_por_tras_desta_iniciativa_descubra_quem_a_promove\"><\/span><strong>Qual \u00e9 a hist\u00f3ria por tr\u00e1s desta iniciativa? Descubra quem a promove<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contextualizando: a proposta para a aquisi\u00e7\u00e3o de\u00a0<strong>Bitcoin<\/strong>\u00a0surgiu quando o\u00a0<strong>National Center for Public Policy Research (NCPPR)<\/strong>, um think tank conservador e acionista do\u00a0<strong>McDonald&#8217;s<\/strong>, enviou uma carta \u00e0 administra\u00e7\u00e3o da cadeia, instando \u00e0 incorpora\u00e7\u00e3o da <a href=\"https:\/\/www.bitnovo.com\/blog\/impacto-etf-bitcoin-trump-vs-bitcoin-real\/\">criptomoeda<\/a> para benef\u00edcio a longo prazo.<\/p>\n<p>Especificamente, o comunicado do\u00a0<strong>NCPPR<\/strong>\u00a0indica:\u00a0<em>\u00abO <strong>McDonald&#8217;s deveria<\/strong>, e talvez tenha at\u00e9 uma obriga\u00e7\u00e3o fiduci\u00e1ria, <strong>considerar a possibilidade de adicionar \u00e0 sua tesouraria ativos<\/strong> que se valorizem suficientemente para anular a desvaloriza\u00e7\u00e3o do seu dinheiro e superar a valoriza\u00e7\u00e3o dos seus im\u00f3veis, ativos que se valorizem suficientemente para anular a desvaloriza\u00e7\u00e3o do seu dinheiro.\u00bb<\/em><\/p>\n<p>Al\u00e9m disso, na proposta, citaram o sucesso da\u00a0<strong>Strategy<\/strong>, anteriormente\u00a0<strong>MicroStrategy<\/strong>, pretendendo demonstrar que as a\u00e7\u00f5es da empresa de\u00a0<strong>Michael Saylor<\/strong>\u00a0aumentaram\u00a0<strong>2.360%<\/strong>\u00a0mais do que as do\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0nos \u00faltimos\u00a0<strong>5 anos<\/strong>. Para ter uma ideia, atualmente a\u00a0<strong>Strategy<\/strong>\u00a0<a href=\"https:\/\/assets.contentstack.io\/v3\/assets\/bltf8d808d9b8cebd37\/blta035f85859d93ede\/680f71e5ee7e73a526c614fe\/form-8-k_04-28-2025.pdf\">possui<\/a>\u00a0<strong>553.555 bitcoins<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22027 size-full\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-4.jpg\" alt=\"Bitnovo_ncppr_bitcoin_tesouraria\n\n\" width=\"609\" height=\"365\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-4.jpg 609w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/mcdonalds-BITCOIN-RESERVA-4-300x180.jpg 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>\u00c9 importante salientar que <strong>n\u00e3o \u00e9 a primeira vez que acionistas solicitam aos conselhos de administra\u00e7\u00e3o que comecem a adquirir\u00a0<\/strong><strong>Bitcoin<\/strong>. Por exemplo, fizeram-no com a\u00a0<strong>Microsoft<\/strong>, recebendo uma recusa em\u00a0<strong>dezembro de 2024<\/strong>, citando a volatilidade da criptomoeda.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"o_que_aconteceu_com_a_proposta_de_bitcoin_no_mcdonalds\"><\/span><strong>O que aconteceu com a proposta de Bitcoin no McDonald&#8217;s?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com todos estes argumentos em cima da mesa, <strong>a proposta n\u00e3o foi adicionada \u00e0 agenda para a pr\u00f3xima reuni\u00e3o de acionistas<\/strong> em\u00a0<strong>maio<\/strong>. Na verdade, representantes legais da empresa <a href=\"https:\/\/www.theblock.co\/post\/350583\/conservative-mcdonalds-shareholders-push-for-bitcoin-treasury-plan-but-sec-says-company-can-dismiss-proposal\">consultaram<\/a> a\u00a0<strong>SEC<\/strong>\u00a0sobre se poderiam excluir a proposta da ordem de trabalhos da pr\u00f3xima assembleia sem iniciar uma a\u00e7\u00e3o legal.<\/p>\n<p>Posteriormente, a\u00a0<strong>28 de mar\u00e7o de 2025<\/strong>, a\u00a0<strong>SEC<\/strong>\u00a0confirmou que o\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0<strong>tem o direito de rejeitar a proposta<\/strong>, alegando que esta se relaciona com as\u00a0<strong>opera\u00e7\u00f5es comerciais ordin\u00e1rias<\/strong>\u00a0da empresa.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Conservative McDonald&#8217;s shareholders push for Bitcoin treasury plan, but SEC says company can dismiss proposal <a href=\"https:\/\/t.co\/m19wEbme06\">https:\/\/t.co\/m19wEbme06<\/a><\/p>\n<p>\u2014 The Block (@TheBlock__) <a href=\"https:\/\/twitter.com\/TheBlock__\/status\/1910749035863908742?ref_src=twsrc%5Etfw\">April 11, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Em seguida, o\u00a0<strong>NCPPR<\/strong>\u00a0<strong>manifestou-se, insistindo que o seu pedido de avalia\u00e7\u00e3o n\u00e3o excedia a autoridade do conselho de administra\u00e7\u00e3o do\u00a0<\/strong><strong>McDonald&#8217;s<\/strong>. Argumentaram que solicitar uma avalia\u00e7\u00e3o do\u00a0<strong>Bitcoin<\/strong>\u00a0como ativo de reserva \u00e9 um pedido razo\u00e1vel sobre o qual os acionistas deveriam ter direito a voto, especialmente dada a crescente relev\u00e2ncia do\u00a0<strong>Bitcoin<\/strong>\u00a0no panorama econ\u00f3mico e pol\u00edtico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"porque_e_significativa_esta_decisao\"><\/span><strong>Porque \u00e9 significativa esta decis\u00e3o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De qualquer forma, o\u00a0<strong>Bitcoin<\/strong>\u00a0continua a ganhar aceita\u00e7\u00e3o, e a quest\u00e3o de saber se <strong>as empresas o devem integrar nas suas estrat\u00e9gias financeiras &#8211; e como faz\u00ea-lo &#8211; est\u00e1 a tornar-se cada vez mais relevante<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22029 size-large\" src=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-4-1024x768.jpg\" alt=\"Bitnovo_sec_proposta_mcdonalds\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-4-1024x768.jpg 1024w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-4-300x225.jpg 300w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-4-768x576.jpg 768w, https:\/\/www.bitnovo.com\/blog\/wp-content\/uploads\/2025\/04\/McDonalds-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Por conseguinte, a resposta do\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0e a decis\u00e3o da\u00a0<strong>Securities and Exchange Commission (SEC)<\/strong>\u00a0dos Estados Unidos servem de <strong>refer\u00eancia para outras empresas que enfrentam propostas semelhantes<\/strong>. Esperemos que a medida que tomarem em\u00a0<strong>maio<\/strong>, na sua pr\u00f3xima assembleia, seja em benef\u00edcio da empresa.<\/p>\n<p>Agora, dever\u00e1 o\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0seguir os conselhos de\u00a0<strong>Robert Kiyosaki<\/strong>, autor de\u00a0<em>Pai Rico, Pai Pobre<\/em>?:\u00a0<em>\u00ab<strong>Poupe em ouro, prata e Bitcoin<\/strong>.\u00bb<\/em><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">WHY AREA FEW REALLY REALLY RICH people\u2026getting POORER?<\/p>\n<p>A few really rich people own McDonalds and Burger King franchise\u2026franchises with multiple stores\u2026<\/p>\n<p>The problem is the franchise stores are going bankrupt.<\/p>\n<p>WHY?<\/p>\n<p>One reason is todays poor cannot afford to eat at McDonalds\u2026<\/p>\n<p>\u2014 Robert Kiyosaki (@theRealKiyosaki) <a href=\"https:\/\/twitter.com\/theRealKiyosaki\/status\/1916273717380059394?ref_src=twsrc%5Etfw\">April 26, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Um grupo de acionistas pediu \u00e0 McDonald\u2019s que considerasse adicionar Bitcoin \u00e0 sua tesouraria como prote\u00e7\u00e3o contra a infla\u00e7\u00e3o. A SEC permitiu que a empresa rejeitasse a proposta, estabelecendo um precedente. Dever\u00e1 a McDonald\u2019s reconsiderar esta op\u00e7\u00e3o, tendo em conta a crescente ado\u00e7\u00e3o institucional do Bitcoin?<\/p>\n","protected":false},"author":40,"featured_media":22297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[],"class_list":["post-22025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criptomoedas"],"_links":{"self":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/comments?post=22025"}],"version-history":[{"count":4,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22025\/revisions"}],"predecessor-version":[{"id":22298,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/posts\/22025\/revisions\/22298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media\/22297"}],"wp:attachment":[{"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/media?parent=22025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/categories?post=22025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bitnovo.com\/blog\/wp-json\/wp\/v2\/tags?post=22025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}