You’ve got Bitcoin. You want to buy something with your crypto. And at some point the same question shows up: do I have to sell it first? The instinct is to go to an exchange. Sell, wait, move the money, pay. For a €40 purchase, that entire detour is unnecessary.
That’s exactly what Bitcoin gift cards are for. You pay straight from your wallet, receive a code, and use it with the brand you chose. Your Bitcoin hasn’t been routed through any intermediary you didn’t choose.
Do you need to sell Bitcoin to spend it?
No, even if the way the system is set up makes it feel that way. Most merchants don’t accept Bitcoin directly, so anyone trying to use what they already hold ends up defaulting to an exchange, almost out of habit, as if it were the only option.
The problem is that an exchange is built for trading crypto, not for making a one-off purchase. When you use it for that, you’re forcing an everyday action through infrastructure with its own timing, fees, and logic.
If you’re moving large amounts, that workflow may be part of the calculation. But for a €10 to €100 purchase, it’s a mismatch.
Gift cards are the point where your Bitcoin becomes spendable without going through an exchange. You pay with what you already have, you get a code, and you use it where you want. No conversion to manage, no decision about when to sell, no second-guessing price.
From games to flights: what you can buy
Bitnovo’s Store covers pretty much every everyday category.
For travel, there’s Iberia for flights worldwide, available across Europe with 1.25% cashback. Renfe covers train routes in Spain and France with 2% cashback. Flixbus gets you around Europe by coach, available from Spain.
For entertainment and leisure, Smartbox covers getaways, spa days, and gourmet dinners with 3.62% cashback and denominations from €10 to €100. Atrápalo includes hotels, flights, activities, and restaurants with 1.75% cashback and a 2-month redemption window. Cinesa is for cinema tickets, available in Spain. GameStop in Italy covers video games, consoles, and accessories with 0.87% cashback.
For day-to-day shopping, Carrefour is available in Spain, Italy, and France. PAM Panorama is available in Italy with 1.06% cashback. For home and décor, IKEA in Italy offers 1.5% cashback, and Cheerz in Spain and France turns photos into physical products. For fuel, there’s Moeve (Cepsa) and Carrefour Service Stations in Spain, plus IP Italia, Q8 Italia, and Tamoil in Italy.
How to buy a Bitcoin gift card
It starts in Bitnovo’s Store. You find the brand, choose how much you want to load, and pay with the crypto you already hold. If the asset you select runs on multiple networks, you choose the one you want to use at that step. Review the summary, confirm, and the code lands in My purchases.
The flow is the same regardless of the brand or the cryptocurrency you pay with. What changes is the amount, the denomination, and the cashback percentage, which can reach up to 3.75% on some brands.
You don’t need to sell Bitcoin to use it in everyday life. Exchanges have their place, but they’re not the tool for buying a cinema ticket, refuelling, or booking a hotel. Bitcoin gift cards exist for that exact gap, so what you already have in your wallet can be used today with real brands, without the process costing more than the purchase itself.
